“We believe exceptional cannabis products start with exceptional flower. That’s why we’ve taken years to perfect our propriety cultivation process – from customizing environmental factors by stage and strain, to always hand- trimming our plants. Each thoughtful step ensures we deliver expansive aromas, rich flavors, and consistent experiences every time. With us, you and the flower will always come first.”-Canndescent CO. Adrian Sedlin, a graduate of Harvard Business School and the founder and CEO of Canndescent, wants to make pot sophisticated, and didn’t want to create just another cannabis brand—or anything that fell into the expected conventions of the burgeoning industry. For inspiration, he looked to luxury brands, such as ‘Hermès x Apple.’ That’s how he came up with a cannabis brand a whole lot more sophisticated than “420” or “Aunt Mary.” Sedlin named his products based on various effects associated with cannabis. The options: Calm, Cruise, Create, Connect, and Charge.